The
Disconnect

THE DISCONNECT

Science and Supplements have become disconnected.

Today’s nutrition products are untested, ineffective and sometimes even dangerous.


In tangible terms, what does this mean? “Testosterone Boosters” make an excellent example; despite the fact that over $20 Million dollars of Testosterone Boosters were sold in 2017, the ingredients used in these products are either unproven or disproven when examined under the scientific lens... Meaning every male expecting to boost in their strength, virility, and anabolism by using “testosterone boosters” was, in essence, robbed. Unfortunately, the other product categories follow suit - multivitamins, detoxes, pre-workouts, fat burners - almost all of these tend to fall VERY short of their claimed benefits and outcomes.

To be frank, it wasn’t always. Prior to 1994, the FDA required every single dietary supplement to be rigorously tested for safety and efficacy before it entered the market. However, in 1994, the Supplement Lobby passed the infamous Dietary Supplement Health and Education Act, which loosened the definition of “Dietary Supplements” and all but eliminated regulations which ensured quality and safety.

However, there is good news: supplements can still make excellent targeted nutritional tools when used correctly.

That’s why we’re here.

We take supplementation back to the basic: leveraging science to improve human performance and health.

Our
Story

OUR STORY

Science and Supplements have become disconnected.

Today’s nutrition products are untested, ineffective and sometimes even dangerous.


In tangible terms, what does this mean? “Testosterone Boosters” make an excellent example; despite the fact that over $20 Million dollars of Testosterone Boosters were sold in 2017, the ingredients used in these products are either unproven or disproven when examined under the scientific lens... Meaning every male expecting to boost in their strength, virility, and anabolism by using “testosterone boosters” was, in essence, robbed. Unfortunately, the other product categories follow suit - multivitamins, detoxes, pre-workouts, fat burners - almost all of these tend to fall VERY short of their claimed benefits and outcomes.

To be frank, it wasn’t always. Prior to 1994, the FDA required every single dietary supplement to be rigorously tested for safety and efficacy before it entered the market. However, in 1994, the Supplement Lobby passed the infamous Dietary Supplement Health and Education Act, which loosened the definition of “Dietary Supplements” and all but eliminated regulations which ensured quality and safety.

However, there is good news: supplements can still make excellent targeted nutritional tools when used correctly.

That’s why we’re here.

We take supplementation back to the basic: leveraging science to improve human performance and health.